{"id":3807,"date":"2024-04-22T17:48:00","date_gmt":"2024-04-22T21:48:00","guid":{"rendered":"https:\/\/iamovers.org\/?post_type=news&#038;p=3807"},"modified":"2024-08-27T04:33:38","modified_gmt":"2024-08-27T08:33:38","slug":"u-s-federal-trade-commission-ftc-business-impersonation-rule-bir-update-and-next-steps","status":"publish","type":"news","link":"https:\/\/iamovers.org\/news\/u-s-federal-trade-commission-ftc-business-impersonation-rule-bir-update-and-next-steps\/","title":{"rendered":"U.S. Federal Trade Commission (FTC) Business Impersonation Rule (BIR) &#8211; Update and Next Steps"},"content":{"rendered":"\n<p>As highlighted in March, and similar to many other trade associations, IAM has long contended with scamming individuals, particularly around the time of, and leading into the Annual Meeting. These individuals often purport to represent the association, falsely claiming to be able to provide reduced conference, hotel and sponsorship rates. The Business Impersonation Rule is designed to reduce that illegal activity.<\/p>\n\n\n\n<p>Effective as of April 1st, the below actions are specifically prohibited:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use of government seals <strong>or business logos<\/strong> when communicating with consumers by mail or online.<\/li>\n\n\n\n<li><strong>Spoofing government and business emails and web addresses<\/strong>, including spoofing \u201c.gov\u201d email addresses or using lookalike email addresses or websites that rely on misspellings of a company\u2019s name.<\/li>\n\n\n\n<li><strong>Falsely implying<\/strong> government or <strong>business<\/strong> affiliation by using terms that are known to be affiliated with a government agency or business<\/li>\n<\/ul>\n\n\n\n<p>The BIR provides FTC with the following avenues to address bad actors in this space, specifically:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Permits the FTC to seek direct monetary relief in federal court from scammers<\/li>\n\n\n\n<li>Replaces \u201cunlawful\u201d with \u201cunfair or deceptive act or practice\u201d and adds \u201cmaterially\u201d and \u201cin or affecting commerce\u201d<\/li>\n<\/ul>\n\n\n\n<p>A since issued Supplemental Notice of Proposed Rulemaking will provide additional guidance, requirements and restrictions with respect to the BIR.<\/p>\n\n\n\n<p>n the meantime, IAM encourages all members <a href=\"http:\/\/reportfraud.ftc.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">to report to the FTC<\/a> prohibited solicitation, and to also share this information with IAM, so we may continue to monitor any activity. The association extends its thanks to the American Society of Association Executives (ASAE) for helping to lead a broad-based trade association response throughout the rulemaking process. IAM will provide additional guidance and avenues of recourse as they are made available by the FTC.<\/p>\n\n\n\n<p>For additional information, please contact Bryan Vickers (703-403-2882,&nbsp;<a href=\"mailto:bvickers@pacellp.com\">bvickers@pacellp.com<\/a>) with IAM&#8217;s Government and Regulatory Affairs Team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As highlighted in March, and similar to many other trade associations, IAM has long contended with scamming individuals, particularly around the time of, and leading into the Annual Meeting. These individuals often purport to represent the association, falsely claiming to be able to provide reduced conference, hotel and sponsorship rates. The Business Impersonation Rule is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_piecal_is_event":false,"_piecal_start_date":"","_piecal_end_date":"","_piecal_is_allday":false,"footnotes":""},"news-category":[32],"class_list":["post-3807","news","type-news","status-publish","hentry","news-category-legislative-agency-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/iamovers.org\/wp-json\/wp\/v2\/news\/3807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iamovers.org\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/iamovers.org\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/iamovers.org\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iamovers.org\/wp-json\/wp\/v2\/comments?post=3807"}],"version-history":[{"count":4,"href":"https:\/\/iamovers.org\/wp-json\/wp\/v2\/news\/3807\/revisions"}],"predecessor-version":[{"id":3920,"href":"https:\/\/iamovers.org\/wp-json\/wp\/v2\/news\/3807\/revisions\/3920"}],"wp:attachment":[{"href":"https:\/\/iamovers.org\/wp-json\/wp\/v2\/media?parent=3807"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/iamovers.org\/wp-json\/wp\/v2\/news-category?post=3807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}